EcoPerspective's Blog

Building strong business reputation through environmental credentials

Using the head as well as the heart

Using the head as well as the heart

Many people see green as a good thing, the challenge is to take green from the heart to the head.   Too often if something is seen as green, it is assumed that it must be the best environmental solution.  This is often not true.

Take solar panels – they are great but in most cases only once the nitty gritty has been addressed – the heart wants the solar panels but the head needs to say ‘hang on a minute let’s make things efficient first – how much is it going to cost and what are we going to save both environmentally and economically?’  Of course solar panels can be an important visual statement but usually only where other measures are in place.

This is where knowledge is key, knowing what approach will have the biggest benefit to both the environment and your business.

Tip: ask the question – is this the best environmental approach, how much will it cost and what are the benefits?  If these add up then it will work for your business and the environment.

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